Smile Marketing

Smiling has a big impact and you can use it your marketing too to be more approachable. Here’s how…

Smile Marketing

When you go and meet someone, ‘smiling’ is up there with the most important thing to do, to create a positive first impression.  It’s the same in business to introduce yourself, your business and your product or service, so get those check muscles going!

People are drawn to smiles and it has been rated with the highest positive emotional content and remember… customers buy from people they know, like and trust, and smiles can help advance this process. Research has even concluded that “smiling can be as stimulating as receiving up to £16,000 in cash.”

“Smile marketing” can easily be used in business to communicate. Try these simple tips:

1) Make sure you smile when you are out and about you never know who you are going to bump into.  This is really important if you are at an event too!

2)  Smile when talking on the phone! They can hear it honestly.

3)  The smiley face emoji is the most used and don’t be afraid to use them on social media and maybe even your emails.

4) If you have team pictures on your website and social media, capture those with a smile to show of your friendly team.

And…it’s free, easy to implement and can obtain big rewards.

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