From historic customer feedback and industry trends, Cult51 developed DermaLine Concentrate. Clinical testing gave them the scientific research and tester feedback focussing on the product and results. Hype worked on a bespoke research project with the brands VIPs, clients familiar with the brand and existing product range, to gain specific feedback on the product from packaging, useability of the new pen applicator, results and wider questioning.
The project started with recruiting VIPs to the scheme as a trusted user panel, nurturing the group for ongoing work to reach out on other matters and the next new product. Having a more intimate group with direct access back to Hype, they were more forthcoming with helpful comments outside of the questionnaire and led to highlighting an area to work on with the outer packaging.
Following the 6 week research, we were able to re-work the User Generated Content into emails and social media campaigns, working with their key messages.