With an influencer outreach project underway, Instant Effects swapped their Social Media to us as well, giving us greater opportunity to maximise the results from this campaign, as well as their email marketing. Alongside a brand re-vamp due to be revealed, it was the perfect time to step back and create a strategy before moving forward.
Following a period of reviewing data on their systems, the product offering and establishing the brand’s position in the marketplace; we were able to create a new strategy defining their audience, creating new visuals and key messages that pushed their vegan values.
Combining their digital marketing together, working closely with their web developer and graphic designer, to bring everything to life and hand back over as the newly recruited in-house team continue with the strategy we developed.
