Research

Analyse your market, your competition and your customer to deliver insights to redefine your marketing strategy. Knowing what people really think about your business will help drive improvements to your product, processes and promotions.

Picking up the phone and talking it through or using online questionnaires, to get those difficult questions answered by your customers and prospects, will confirm your suspicions and identify new thoughts to make informed decisions.

Getting to the point

Pivot Point, an international education provider, needed to really understand hairdressing lecturers’ buying triggers and struggles to help develop their strategy moving forward in the UK market. They were recommended to Hype to assist them to develop key questions and mechanisms to get the answers required. With the sales team approaching existing clients with a survey and Hype calling prospects. Talking to a third party allowed them to open up and to be more honest in their responses.

The confidential report allowed the management team in the UK to address the lecturer’s pain points, becoming more flexible to their needs. One area highlighted was the low social media presence and we took on their social accounts to offer education and engage with students directly.

Product Research

From historic customer feedback and industry trends, Cult51 developed DermaLine Concentrate. Clinical testing gave them the scientific research and tester feedback focussing on the product and results. Hype worked on a bespoke research project with the brands VIPs, clients familiar with the brand and existing product range, to gain specific feedback on the product from packaging, useability of the new pen applicator, results and wider questioning.

The project started with recruiting VIPs to the scheme as a trusted user panel, nurturing the group for ongoing work to reach out on other matters and the next new product. Having a more intimate group with direct access back to Hype, they were more forthcoming with helpful comments outside of the questionnaire and led to highlighting an area to work on with the outer packaging.

Following the 6 week research, we were able to re-work the User Generated Content into emails and social media campaigns, working with their key messages.

Research

What do people really think about your business?